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case study: manscaped the ballbershop

manscaped: the ballbershop

a celebrity-driven comedy campaign featuring pete davidson. deadpan media provided location scouting, casting & talent, sound design, and video editing.

client
Manscaped
year
2023
views
20M+

the brief

create a comedy campaign featuring pete davidson to introduce the manscaped lawn mower 5.0 ultra grooming product. the spot needed to be funny, memorable, and built around a "ball-ber shop" concept. deadpan media contributed location scouting, talent coordination, sound design, and editing.

the work

manscaped: the ballbershop

featuring pete davidson

20M+ views

this video introduces the manscaped® lawn mower® 5.0 ultra, a grooming tool for men. the video, set in a "ball-ber shop," highlights the product's ability to provide a smooth trim with fewer risks of cuts.

watch on youtube →

manscaped beard hedger

featuring pete davidson

pete davidson for the manscaped® beard hedger. a 30-second spot from the same partnership as the ballbershop — this one is the facial trimmer, not the lawn mower.

results

  • • 20M+ views on the ballbershop spot
  • • press coverage from BusinessWire
  • • aired during primetime in 2023

deadpan's role

deadpan media provided the following services for this campaign:

•location scouting
•casting & talent
•sound design
•video editing

press coverage