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case study: general mills snacktime sketch show

general mills snacktime sketch show

a four-episode branded sketch series developed with deadpan media. your favorite brands come to life as characters — in the villa, at the office, as an AI chatbot, and choosing between remodeling or remarrying.

client
General Mills
year
2025
total views
6.3M+

the brief

create a multi-episode branded sketch series that parodies popular reality TV formats — love island, the office, AI chatbots, and home renovation shows — with general mills brands as the characters. make comedy people actually want to watch, distributed on youtube and social platforms.

the idea

turn general mills brands into characters and drop them into parodies of popular reality TV formats. each episode spoofs a different show: love island, the office-style workplace comedy, AI chatbots, and home renovation drama.

the result: story-first comedy that people actually want to watch, with the brand baked into the premise rather than slapped on at the end.

the episodes

snack island

snacktime sketch show: episode one

1.3M+ views

your favorite brands come to life as characters on snack island! our first episode is a parody of your favorite show, but where your favorite general mills brands step into the villa. cereal mascots, snacks, drama and comedy unfold in this one-of-a-kind spoof.

watch on youtube →

corporate meltdown

a snacktime sketch show for general mills

2.5M+ views

your favorite brands come to life as characters…at the office? welcome to snacktime sketch show! our second episode, corporate meltdown, is a parody of your favorite show, but imagines one of the largest general mills brands as your co-worker.

watch on youtube →

snackgpt

snacktime sketch show: episode three

1M+ views

your favorite brands come to life…as an ai chatbot? welcome to snacktime sketch show! our third episode, snackgpt, is a parody of your favorite show, but imagines one of the largest general mills brands as a powerful ai model.

watch on youtube →

remodel or remarry

branded sketch comedy

1.5M+ views

another installment in the snacktime sketch show series for general mills.

results

  • • 6.3M+ total views across all four episodes
  • • coverage in Marketing Dive, Ad Age, and Muse by Clios
  • • distributed on youtube and social platforms in 2025

deadpan's role

•scriptwriting
•platform styling
•concepting
•quick turn editing
•concept design
•storyboarding
•motion graphics
•post-production
•crew & equipment
•casting & talent
•voiceover editing
•concept development
•production

press coverage